Branding: Just How Important is it?
If there is one most important thing I am learning about “the biz,” it’s branding. For example, I am building my “brand” as Curvy And Curious. Whatever I post on this site represents my personality, my goals, dreams, etc. This site is then viewed all over the world. When I meet readers, they know a lot about my personality and even my secrets, because I chose to brand this site, and myself, as REAL TALK.
Even though I am all about keeping it real, I am starting to learn that the industry revolves around being fake. Feeling down? Talk about it and it shows that you are weak. Feeling overwhelmed? “Oh, she can’t handle the pressure.” We all have feelings, so why aren’t we allowed to voice them?
It just irks me that many people in the industry seem to care more about building a brand around a fake personality than to build a brand around your real self. I believe my realness is what sets me apart from other models and actresses. If being real ruins my brand, well so be it, but at least I’ll still have me.
Don’t lose yourself in your brand. Be you, be real, and be proud of who you are and what you do! The world is your runway, so rock it with your signature walk.
Keep Curvy and Stay Curious
- Curvy And Curious the LIVE show! (curvyandcurious.com)